Behind the lens with Eliza Cowling
Eliza Cowling is a Melbourne-based photographer. By day she works in marketing, but come the weekend, you’ll find her behind the lens—sometimes shooting Al Elé collections alongside her cousin and Al Elé founder, Alice.
Eliza, tell us a little about your journey as a photographer
I studied film photography early on, where I learned how to develop my own photos and generally learnt a lot about the craft. I then started out professionally shooting weddings, because I love love. After a few years, I expanded into newborn and family portraits, and my work grew naturally through word of mouth. Portraits are my biggest passion - I’m fascinated by people, connections, and relationships. As a bit of a romantic, it’s pretty neat to create a photo that might become a family’s “special” image. I also dabble in product and business photography, which keeps things interesting.
What inspired you to pursue photography?
Photography runs in the family - my dad’s always been into it, and my uncle is a fine art photographer. I got my first camera at 15 before a family trip to Malaysia and dreamed of being a National Geographic photographer. I started experimenting with macro shots and self-portraits, then found my way into portraits because I love capturing people.
What is it like to shoot Al Elé collections with your cousin, Alice?
I love shooting with Alice! It's always casual, fun and a great time. I get a sneak peek at her new designs, colors, and patterns before anyone else - which I feel quite smug about. Working together is also awesome because we’re both local creatives who support and cheer each other on. After a few shots, we find a great flow and really know how to bring her vision to life together.
Eliza shooting Al Elé’s latest collection - the Garden of Eatin’ line
What do you love the most about being behind the camera?
I love how every photographer sees a scene differently - it’s all about how you interpret light, angle, and story. Photography is storytelling, and I love expressing myself visually and connecting with people in that way. I also love seeing people's reactions to the photos I've captured - it means a lot to me that I can help people feel relaxed and confident on camera, especially when it's something they usually struggle with.
I also love photographing while I travel - wandering a new city with my camera, no plans, just capturing the little details. It’s the best way to really see and experience a new place.
How do you stay inspired when self-doubt creeps in?
When motivation dips, I often go back to basics and look at other photographers, usually the greats like Henri Cartier-Bresson who captured the world in timeless ways. Other times, I let go of pressure and just wander with my camera for fun, reminding myself why I fell in love with photography in the first place.
What advice would you give to others who want to pursue their creative endeavours?
Just go for it. Life’s too short not to try, and you never know what opportunities or people might come your way. And if you ever want to pause or change direction, that’s okay too - but you won’t know unless you give it a shot.
